"Shop Aiken" campaign continuesThe Aiken Chamber of Commerce means business, and business blooms when consumers shop locally.
Research shows that shopping locally encourages new and existing local business, enhances the local community and local wealth, and encourages educational opportunities and better jobs.
In the fall of 2010, the Aiken Chamber launched a Shop Aiken campaign to encourage everyone to spend their money on local goods and services. Print ads touting "Shop Aiken" have been running in the Aiken Standard, and in the monthly Commerce Reports, since that time. Radio spots also continue to run during the holidays.
"Local businesses create jobs, boost the economy, and preserve our communities," said Aiken Chamber President J. David Jameson. "They are the backbone of America and the foundation upon which this country was built. Small businesses are what make Aiken County unique."
According to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States last year. Over the past two decades, they have generated 65 percent of net new jobs.
In October of 2011, the Chamber took the Shop Aiken campaign to the next level when it signed on to the nationwide Small Business Saturday campaign. The initiative, created by American Express, encouraged shoppers to shop local, independently owned merchants the Saturday after Thanksgiving.