Shop Small on November 26

Small Business Saturday is just around the corner -- and Aiken is ready to shop Aiken.

The Aiken Chamber has partnered once again with the U.S. Chamber, Facebook and American Express to promote the national movement encouraging everyone to shop for gifts, services and dining at local, independently-owned merchants the Saturday after Thanksgiving.

Falling between Black Friday and Cyber Monday, Small Business Saturday is now a key piece of the major holiday shopping day trifecta. Ninety-five million people have shown up to “shop small” since 2010.

The National Retail Federation announced in early October it expects sales in November and December to increase a solid 3.6 percent significantly higher than the 10-year average of 2.5 percent.

“Local businesses create jobs, boost the economy and preserve our communities,” said Aiken Chamber President J. David Jameson.  “They are the heart of America and the foundation upon which this country was built.  Small businesses are what make our community unique.”

According to the U.S. Small Business Administration and the National Economic Council, over the last two decades, small and new businesses have been responsible for creating nearly two out of every three net new jobs.

Small business’s local importance extends even further. According to Civic Economics, the impact that “shopping small” has on local communities is profound: for every $100 spent at a locally owned small business, $68 returns to the community through taxes, payroll and other expenditures.

Last year the estimated national consumer spending on Small Business Saturday was $16.2 billion, according to the Shop Small website.

Let’s rally behind small business in Aiken and Shop Small on November 26 and make a pledge to continue supporting local businesses every day,” said Charlie Hartz, Aiken Chamber Board Chair, Dunkin’ Donuts franchisee. “This campaign is just one way to show our appreciation to our small business community and also helps deliver the one thing small businesses need most…more business.”

For more information and to join this year’s Small Business Saturday movement, visit

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