Shop Small on November 30


Small Business Saturday is back, and predictions are that it will be better than ever across the country.

The national movement, now in its fourth year, encourages everyone to shop at local, independently-owned merchants the Saturday after Thanksgiving. 

The Aiken Chamber has partnered once again with American Express and the Women Impacting Public Policy (WIPP) national organization to promote this important local shopping day that falls between Black Friday and Cyber Monday.

“Local businesses create jobs, boost the economy and preserve our communities,” said Aiken Chamber President J. David Jameson.  “They are the heartbeat of America and the foundation upon which this country was built.  Small businesses are what make our community unique.” 

According to the U.S. Small Business Administration and the National Economic Council, over the last two decades, small and new businesses have been responsible for creating nearly two out of every three net new jobs. 

Small business’s local importance extends even further. According to Civic Economics, the impact that “shopping small” has on local communities is profound: for every $100 spent at a locally owned small business, $68 returns to the community through taxes, payroll and other expenditures.

Last year the estimated national consumer spending on Small Business Saturday was $5.5 billion, according to the Shop Small website.
“First we had Black Friday, then Cyber Monday, so Small Business Saturday just seems like a natural,” said Jameson.  “Let’s rally behind small business in Aiken and Shop Small on November 30.  With all that has happened in the local economy over the past months, small business needs us more than ever during this year’s holiday season.”
For more information and to join this year’s Small Business Saturday movement, visit
Small Business Saturday was launched four years ago as a nationwide event to drive shoppers to local, independently-owned merchants.  The initiative was created by American Express in response to small business owners' most pressing need of creating more demand for their products and services. 


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