Shop Small this Saturday


This Saturday, November 30, is Small Business Saturday, and the Aiken Chamber encourages everyone to Shop Small that day. 

“This is our day to support local, independently-owned businesses that create jobs, boost the economy and preserve our communities,”said Aiken Chamber President J. David Jameson.   

“Small business people put everything into their work, their name on the door, and their heart into our community.  I encourage everyone to shop at stores owned by our friends and neighbors this Saturday and do our part for the businesses that do so much for us,” Jameson said.

The Aiken Chamber has partnered once again with American Express and the Women Impacting Public Policy (WIPP) national organization to promote this important local shopping day that falls between Black Friday and Cyber Monday.


According to the U.S. Small Business Administration and the National Economic Council, over the last two decades, small and new businesses have been responsible for creating nearly two out of every three net new jobs.  


Small business’s local importance extends even further. According to Civic Economics, the impact that “shopping small” has on local communities is profound: for every $100 spent at a locally owned small business, $68 returns to the community through taxes, payroll and other expenditures.


Last year the estimated national consumer spending on Small Business Saturday was $5.5 billion, according to the Shop Small website. 


For more information and to join this year’s Small Business Saturday movement, visit 


Small Business Saturday was launched four years ago as a nationwide event to drive shoppers to local, independently-owned merchants.  The initiative was created by American Express in response to small business owners' most pressing need of creating more demand for their products and services. 




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