Small Business Saturday to return
Small Business Saturday (SBS), the national movement to shop small businesses the Saturday after Thanksgiving, is set for November 24 this year. The Aiken Chamber will once again be promoting this important local shopping day that falls between Black Friday and Cyber Monday.
American Express is continuing to support and grow the initiative that marks a day to support local businesses across the country, and once again, the Women Impacting Public Policy (WIPP) national organization, is leading the coalition of small business advocates to further this movement.
Watch for details on Small Business Saturday in the October 25th issue of the Commerce Report.
National highlights from last year’s Small Business Saturday, held November 26, 2011 (provided by WIPP):
•103 million Americans shopped at independently-owned small businesses.
•Public awareness of Small Business Saturday rose to 65% compared to 37% in 2010.
•More than 230 small business advocate groups, public and private organizations, supported the movement.
•More than 2.7 million Facebook users “liked” the Small Business Saturday pages.
•More than 500,000 small business owners leveraged the online tool or promotional materials for Small Business Saturday.
•15,000 small businesses signed up and received free Facebook advertising in the lead up to Small Business Saturday.
To join this year’s Small Business Saturday movement, visit www.shopsmall.com.
You can also start your support with a “Like” on Facebook at www.facebook.com/shopsmall.