SCORE: Do you know your customers and competitorsDate: March 27, 2015Time: 9:15 am - 11:00 am
121 Richland Avenue, East
Aiken, South Caro 29801
The local SCORE office will hold a seminar March 27, 2015 to help small business owners and managers understand the people who can impact their business.
The seminar, “Understanding Your Customers and Competitors,” is designed for new and established businesses and will be presented by SCORE Chair Kevin McCarthy and SCORE Secretary Larry McHale.
McCarthy is a former sales and marketing executive in the manufacturing industry. He specializes in strategic sales, planning, competitive analysis, and building sales groups.
McHale is a former sales and marketing executive in the computer and packaging industries. He specializes in developing and working with various channels of distribution both domestically and internationally.
Seminar topics to be covered include:
• Competitive advantage
• Customer behavior
• Goal setting
The SCORE seminar is FREE and will be held at the Aiken Chamber of Commerce, 121 Richland Avenue, E, in downtown Aiken. Doors open at 9:15 a.m., and classes are from 9:30 to 11.