Business Academy - Business Intelligence & Competitive AnalysisDate: May 4, 2016Time: 8:00 am - 12:00 pm
471 University Parkway
Business and Education Building Rm. 140
Aiken, SC 29801
Aiken Chamber members can access the knowledge and experience of best-selling author and entrepreneur Michael I. Kaplan at Business Academy “Business Intelligence and Competitive Analysis” on May 4.
Topics to be covered include:
- Understanding customer behavior
- Executing fact-based decisions
- Achieving maximal competitive advantage
- Improving Operational efficiency
- Increasing profitability
In the infamous words of Chinese General Sun Tzu, “If you know the enemy and know yourself you need not fear the results of a hundred battles.” That wisdom continues to remain highly relevant to successful professionals operating on the modern Business Battlefield, and serves as the foundational platform for the Business Intelligence & Competitive Analysis training seminar.
This seminar will expose participants to a variety of operational and strategic considerations that drive the business intelligence process, as well as practical insights for advanced research techniques that form the core of effective competitive analysis. Skilled research allows business professionals to better understand customer behaviors and execute fact-based decisions, thereby increasing the probability of achieving maximal competitive advantage while simultaneously mitigating unforeseen risks. Additional benefits to participants employing this research process include improving operational efficiency and reducing waste, increasing revenue and profitability, and the capability of identifying and strengthening areas of opportunity to protect against external competitor campaigns.
Meet the Speaker:
Michael Kaplan is a best-selling author and passionate advocate for Entrepreneurship & Lean Enterprise Ventures, and works as a consultant with numerous academic and corporate organizations advancing that cause.
Business Academy is sponsored by: