Business Academy: Optimize your marketing dollars through consumer connectivity

Date: November 16, 2016Time: 12:00 pm - 2:00 pm
Location:  Show map Newberry Hall
117 Newberry Street, SW
Aiken, SC 29801
Contact: Emily MurphyPhone: 803.649.1200 x223Email:

Businesses have a near constant line of access to consumers thanks to the level of connectivity enjoyed in today’s world. People are connected to one another and to the world via computers, tablets, smartphones and various applications available on each.

How can business optimize their marketing dollars to take advantage of consumer connectivity will be the subject of the upcoming Aiken Chamber Fall Business Academy being held Wednesday, Nov.16 from noon to 2 p.m. at Newberry Hall.

A panel of area experts will help businesses understand how to best allocate their marketing dollars to maximize the use of the many digital platforms available.

The expert panelists include: 

Rebecca Alexander, Panelist
Evening Post Industries
Senior Director of interactive sales

Mike Thomas, Panelist
South Company
Managing Partner

Dana Zefting, Panelist
Digital Sales Manager


Peter Michenfelder, Moderator


Businesses interested in digital marketing solutions and maximizing the return on their marketing dollars should register to attend the event being held Wednesday, Nov.16 at Newberry Hall from noon to 2 p.m. Cost to attend is $35. 


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