Business Booster - Boosting Sell-Through

Date: April 26, 2017Time: 8:30 am - 10:00 am
Location:  Show map Aiken Chamber of Commerce
121 Richland Ave. E.
Aiken, SC 29801
Contact: Emily MurphyPhone: 803.645.0144Email: emurphy@aikenchamber.net

Spring is not only a great time for cleaning, but it is a great time to give your business a bit of a boost. The Aiken Chamber of Commerce will host a series of three small business workshops for its members in April. The Business Booster workshops are a benefit of Aiken Chamber membership and are offered at no-cost, but registration is required.

 

Presented by: Marty Winston, Editor, Newstips Bulletin

What is it that really makes people want to buy what you want to sell? In retailer jargon, that’s the “why-to-buy.” It may not be what you think.

Topics of discussion will include:

  • Identifying the very specific person you are trying to reach
  • Clarifying why that person should buy from you and not someone else

Various people refer to these things as demand creation, or benefit positioning or behavioral marketing and emotional triggering. Winston simplifies it and calls it creating the want. It’s about seeing everything through the eyes of a prospective purchaser to understand why buying happens.

 

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