SCORE Workshop: Product Positioning and the Management of Brand Identity

Date: May 26, 2017Time: 10:00 am - 12:00 pm
Location:  Show map Greater Aiken Chamber of Commerce
121 Richland Avenue, East
Aiken, SC 29801
Phone: 8036411111Email:



This workshop will discuss Differentiation and Positioning.  The working parts of a Strategy Canvas and how they apply to your business.  What goes into picking a good Brand name.  The effect of Color in your Brand name or Logo.


Dr. Richard Heines from the University of South Carolina - Aiken

Hosted by:

The Aiken Chamber of Commerce, and your local Greater Aiken SCORE chapter.

Sponsored by:

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