SCORE Workshop: Product Positioning and the Management of Brand IdentityDate: May 26, 2017Time: 10:00 am - 12:00 pm
121 Richland Avenue, East
Aiken, SC 29801
This workshop will discuss Differentiation and Positioning. The working parts of a Strategy Canvas and how they apply to your business. What goes into picking a good Brand name. The effect of Color in your Brand name or Logo.
Dr. Richard Heines from the University of South Carolina - Aiken