SCORE Workshop: Understanding Your Customers and Building a Competitive Advantage

Date: September 22, 2017Time: 10:00 am - 12:00 pm
Location:  Show map Agriculture Center Classroom
1555 Richland Ave E
Aiken, SC 29801
Phone: 8036411111Email:


Understanding Your Customers and Building a Competitive Advantage - Aiken 

You can maximize your business success by identifying the customers who generate the bulk of your revenue and then understanding how best to serve them. Your competitive advantage, be it speed, quality, reputation, or customer service, helps you stand out in your field.

This workshop will also discuss the GOSPA approach to performance improvement. Learn how setting Goals, turning them into Objectives, identifying appropriate Strategies, developing an implementation Plan, and breaking it all down into manageable Activities can help you achieve success.

The workshop is intended for all businesses with a desire to increase sales and profitability. From start-ups to long-established operations, continuous improvement leads to continuing success.



Larry and Kevin are both certified SCORE Mentors with extensive careers in Sales and Marketing.

Keven McCarthyKevin McCarthy

Larry HaleLarry McHale 


Hosted by:

The  Aiken Chamber of Commerce and your local Greater Aiken SCORE chapter.

Sponsored by:

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